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Ralph Lauren Corporation’s (NYSE: RL) innovative PoloTech™ smartshirt, a seamless blend of sleek, modern style with real-time biometric technology, makes its retail debut on August 27. Ralph Lauren continues to lead the fashion industry in wearable technology with the launch of this groundbreaking fitness shirt and the simultaneous introduction of a game-changing, adaptive workout app that uses detailed data to tailor individualized training for maximum results.
The introduction of the PoloTech shirt coincides with the inaugural collection of an athletic-focused, broader Polo Sport brand. As its halo product, PoloTech intersects the forefronts of performance technology and lifestyle fashion.
“The Ralph Lauren PoloTech shirt will change the way you look at fashion and apparel. It will give you knowledge you can use to lead a better life,” said David Lauren, Executive Vice President of Global Advertising, Marketing and Corporate Communications. “This is a bridge between technology, fitness and style that approaches wellness and well-being in comprehensive and complementary ways. It will touch many parts of your life.”
The smartshirt incorporates its sensory receivers with a dynamic fitness application into a fashion-forward design emblematic of Polo Sport. Silver fibers woven directly into the fabric to give the most accurate readings track a range of stats, including heart rate and variability, breathing depth and recovery, intensity of movement, energy output and stress levels, steps taken and calories burned.
The “black box” that collects and processes the information uses five connectors and contains a 3D accelerometer that captures intensity of movement based on three g-force measurements.
PoloTech has a unique ‘second-skin’ fabric composition, and the sensors in the fabric stream information directly to an iPhone®, iWatch® or iPod Touch®. The app reacts based on that immediate data. The app is compatible with the Apple iPod Touch® 5th Generation and above, or iPhone® with iOS 8 and up.
The unique bio- and psychometrics inform a series of adaptive video workouts, during which your performance in one exercise determines the intensity of the next, resulting in more than 10,000 possible combinations—the ultimate customized workout. The app also offers live fitness monitoring, reporting and a unique “push rate,” rating exertion, power and effort.
There are three categories of workouts, customized for users in real time:
- CARDIO: works core, burns fat and amps power
- STRENGTH: puts focus on chest, back, legs, shoulders, triceps and biceps
- AGILITY: designed to maximize quickness, precision and speed
The technology was put to the test at the 2014 US Open, where Ralph Lauren is the Official Outfitter. The top-ranked college player making his debut at the premier tennis event as well as an elite squad of official ball persons were measured for relative fitness, measuring heart rate, recovery, time spent in aerobic and anaerobic zones, calories and distance.
The smartshirt was developed in partnership with proprietary technology from Canadian-based OMSignal, whose team includes experts in neuroscience, sports medicine and engineering. The PoloTech app workout routines were devised by Galvanized, the health and fitness media company founded by David Zinczenko.
"The PoloTech shirt points the way to the next generation of activewear. Going beyond the digital-only experience of today’s fitness platforms, it is the first product to bring advanced apparel technology and digital fitness technology together, into one smart, connected apparel product,” said Stéphane Marceau, CEO of OMsignal. “OMsignal’s partnership with Ralph Lauren is representative of the synergy that exists between the two brands, from their marquee leadership in fashion, to our customizable smart apparel platform.”
Ralph Lauren is known as a leader in digital innovation. In addition to the groundbreaking PoloTech shirt, the company has created directional high-tech initiatives as an early pioneer in e-commerce, creation of holographic runway shows, development of interactive and shoppable retail windows, and introduction of the RL Children’s Virtual Storybook. Recently, the company extended its authority in technology to the luxury world, with its iconic handcrafted Ricky Bag with Light.
Continuing Ralph Lauren’s innovation in the digital space, the Polo Ralph Lauren flagship store in New York City will transform its prominent Fifth Avenue windows into a holographic display featuring a series of three-dimensional, digital athletes wearing brand-new Polo Sport apparel.
The PoloTech smartshirt will be available at RalphLauren.com, Polo Ralph Lauren’s global flagship in New York City and at its US Open store on the grounds of the USTA Billie Jean King National Tennis Center, where there will be daily demonstrations.
The best Spanish design proposals were brought together at the 62nd edition of Mercedes-Benz Fashion Week held September 18-22 at Feria de Madrid.
Mercedes-Benz Fashion Week Madrid, the flagship fashion show considered a world showcase for Spanish design, organised by IFEMA, will be holding its 62nd edition from 18 to 22 September at Feria de Madrid. Over five days hall 14.1 will once again become the key arena for fashion, bringing together the best Spanish design proposals put forward by the 42 most prominent labels and designers of the moment. What's more, fifteen emerging designers will present their proposals at the Samsung EGO Showroom in Cibelespacio, where they will be on sale to the public.
New at this edition, where Spring-Summer 2016 collections will be presented, is the inclusion of the young label María Ke Fisherman in the general programme. This brand started its professional journey at EGO, where it participated in three editions. In each of its collections the label projects its own universe of proposals, which come from the confluence of many creative forefronts. Their garments have become a cult phenomenon in the international fashion world and are now a regular sight in the wardrobes of iconic figures in contemporary music. Their inclusion confirms MBFWM's constant commitment and support for young talent, whose names become a reference for developing the collections of the future, as confirmed by the rapid growth of the brand.
Since it was initiated in February 1985, the MBFWM catwalk has hosted shows by almost 300 designers. Many of them began their careers while the event was still in its early days, and nowadays they are important names on the Spanish fashion scene. Other younger designers have become involved over the years, bringing their talent and new perspectives on fashion design with them, distilling the essence of modernity and contemporary elegance through their creative speeches.
MBFWM, which recently celebrated its 30th anniversary, has established itself as the best showcase for Spanish design in the world, bringing together the best designers of the moment, whose prestige and recognition transgress Spain's borders. In recent years, it has welcomed key names from Spain's current design world, such as Alvarno, The 2nd Skin, Juan Vidal, Etxeberría, Leandro Cano, Ulises Mérida and Moisés Nieto, among others, who have received various awards in recognition of their work, and whose designs are now worn by famous celebrities in cinema and international music.
Witness an ancient African hairstyle from a sculpture in the collection re-created by the hands of stylist Kathy Montrevil on the head of artist Sonya Clark. Through her new performance Clark celebrates artists across time—from the original hairdresser who created the style, to the sculptor who created the piece, to the contemporary Boston stylist, to Clark herself. Clark’s work The Hair Craft Project is featured in “Crafted: Objects in Flux” on view in the Foster Gallery, 158.
Sonya Clark’s work The Hair Craft Project, also looks at themes including artistic interpretation, anonymity and value, performative action and social practice, and, in a phrase borrowed from cultural critic Bill Gaskins, hairdressing as “the primordial fiber art.” Throughout her career, Clark’s work has often featured hair and combs in the place of more traditional fibers and art making materials. She uses them to speak meaningfully about cultural heritage, gender, beauty standards, race, and identity.
Clark is the chair of the Craft/Material Studies Department at Virginia Commonwealth University in Richmond, Virginia. She holds an MFA from Cranbrook Academy of Art, a BFA from the Art Institute of Chicago, and a BA from Amherst College.
Performance Art: “Hairdressers are my Heroes” at the Museum of Fine Arts as part of the Free Admission Day on October 12, 2015, from 10 AM – 4 PM in the Richard B. Carter Gallery (Gallery 171) Free - No Cost