The Pepsi Challenge

It’s true—Pepsi® Zero Sugar tastes better and is more refreshing than Coke Zero Sugar based on a nationally conducted taste test. To let even more people decide this for themselves, Pepsi revived The Pepsi Challenge earlier this year—this time, featuring Pepsi Zero Sugar. Now through October, the ultimate showdown experience is rolling across America, inviting more than a million people to step up, take the challenge, and let their taste decide.

Starting April 19, The Pepsi Challenge is bringing the competitive energy to Boston! Further key dates and information are as follows:

WHAT:                                       Celebrating its 50th anniversary, the Pepsi Challenge is back, showcasing the refreshing and better-tasting Pepsi Zero Sugar. This multi-market tour, lasting through October, invites everyone to see if they prefer Pepsi Zero Sugar over its zero-sugar rival.

WHERE & WHEN:               Greenway Carousel at 191 Atlantic Ave

• April 19 & 21
• 11 a.m. – 6 p.m. ET

Gilette Stadium on the Plaza (Revolution Game) at 1 Patriot Pl

• April 19

• 5:30 – 7:30 p.m. ET

Boston University’s Agganis Arena at 925 Commonwealth Ave

• April 20 from 11 a.m. – 5 p.m. ET
• April 21 from 8 a.m. – 2 p.m. ET

Dewey Square at 600 Atlantic Ave

• April 21
• 11 a.m. – 6 p.m. ET

HOW IT WORKS:

• Blind Taste Test: Participants are presented with two unmarked cups containing Pepsi Zero Sugar and Coke Zero Sugar.
• Taste and Decide: Participants sample both cups, taking their time to decide which they prefer.
• Make Your Choice: Participants select their favorite cola, triggering unique celebratory moments for those with great taste.
• Score Pepsi: Pepsi will reward all participants with free Pepsi Zero Sugar, because even those with questionable taste deserve a second chance.